When Music Became a Challenge
Hittime was born from a simple yet powerful thought that came to us at the most incredible music events. As enthusiasts, we’ve attended concerts of great idols, surrounded by thousands of fans, but always with a recurring thought: “I wish we could have brought…”.
It seemed incomplete to us to leave such a unique event without being able to take a tangible and exclusive souvenir to share with those who couldn’t make it; something special that only true fans could get.
A Recipe for a Memory
Our passion for music has always gone hand-in-hand with our professional
expertise in avant-garde mixology. For years, we perfected the technique of
macerating with ultrasounds that obey the artist and their music, achieving flavors and aromas that no other method could match in purity.
It was then that we understood why we had to create Hittime: music shouldn’t just be for dancing. Our mission became to merge these two passions to toast with a recipe so original that, not even with the most precise calculations, could it be replicated.
The Values of Art
We began to study the different tributes to artists who have marked our lives and realized something was missing. No one had ever turned a spirit into a piece of living art, an exclusive edition that captured the essence, power, or sensibility of the author. With every bottle, you get the taste of a memory, the hit that defines the moment, and at the same time, a direct investment in the artist’s professional career.
Thus, Hittime becomes the bridge between the fan and the artist, between flavor and sound, between celebration and investment.
